Breitling Navitimer B01 43mm Chronograph

Breitling CEO Georges Kern often quotes Willy Breitling and his phrase “impeccable taste” when discussing current watches in the Breitling lineup.

The Breitling Navitimer B01 Chronograph lives up to that moniker and then some.

For context, it’s important to remember that Breitling first introduced the Navitimer (a combination of the words navigation and timer) in 1952. With vintage re-issues being all the rage, there is much discussion about which watch manufacturer was the first to create a “look.” 

One of the things I love about the Breitling B01 Navitimer Chronograph is that its historical legacy is unquestioned. A Breitling Navitimer has what so many other brands don’t: authenticity. I spent decades as a creative director in advertising, helping to steer brands both creatively and strategically.

What so many non-marketing people fail to understand is the power of a brand has a great deal to do with clarity. Companies and products who know exactly what they stand for have an inherent advantage.

On the flipside, when a brand tries to be all things to everyone, they end up creating a muddled, confusing mess. Breitling knows exactly what they stand for, and under the visionary leadership of Mr. Kern, are holding true.

Which brings me back to the Navitimer. Available in sizes ranging from 38mm to 46mm, my Breitling Navitimer has a case of 43mm. It, for me, is the ideal size. Anything smaller than 42mm seems to “disappear” on my wrist. Any watch over 44mm seems indecent. The fluted ring on the bezel is a feature I especially like. 

The Navitimer dial is immensely pleasing to my eye, which is a huge contradiction because I despise mathematics with a passion. The slide rule and methods for calculations using the Navitimer dial are very complicated to the math-challenged. Let’s just say that if you board a plane with me as your pilot and my only tool is the Navitimer, our final destination would be anyone’s guess.

Speaking of marketing, the “B” logo at the top of the deal is another nod to simplicity. The beloved anchor is present on the second hand and the clasp – along with the wings beloved by so many Breitling die-hards. 

The reverse panda dial is exquisite with Super-LumiNova applied to the hands, as well as dots on the hour markers.

Powered by Breitling’s own B01 movement, the watch is a virtually flawless machine encompassing both performance, style and impeccable taste.

My watch retails for approximately $8,900.



CaliberBreitling 01 (Manufacture)
Movementself-winding mechanical
Power reserveapprox. 70 hrs
Chronograph1/4th second, 30 minutes, 12 hours
Vibration28,800 v.p.h
Jewel47 jewels
CalendarDial aperture


CaseSteel, steel & gold, black steel, 18K red gold
CasebackScrewed in (sapphire crystal)
Water resistance3 bars
BezelBidirectional, slide rule
CrownNon screw-locked, two gaskets
CrystalCambered sapphire, glareproofed both sides


Diameter43.00 mm
Thickness14.22 mm
Weight (without strap)100.00 g.


Lug22/20 mm